Committed to a responsible beauty with Clarins Joli Rouge
Article - 31.01.23

Committed to a responsible beauty with Clarins Joli Rouge

Not just a lipstick, Clarins launches a new generation Joli Rouge combining sensoriality and naturality for a more responsible beauty.

Make-up made for skin

It’s our challenge every time we create a make-up product and the new generation of Joli Rouge is no exception. To meet the needs of our customers, we have developed a new formula with 51 shades and 3 different finishes: satin, shine and matte.

Joli Rouge is an 84% skin care formula with combinations of key ingredients and plant extracts which provide comfort, nourish and repair. It’s proven, after 5 days of application of Joli Rouge satin or shine, lips are more beautiful even bare.

Not just a natural formula

The new generation of Joli Rouge offers a formula with 80% ingredients of natural origin. At its heart, two key ingredients of natural origin:

  • Organic camelia oil, known for its exceptional nutritional qualities, is cold pressed, to fully respect the environment.
  • Shea unsaponifiable, famous for its nourishing and comforting benefits, is obtained from a faire trade sector, in West Africa.

And because we are committed to respect people and the planet, Clarins has set up a collaboration with Global Shea Alliance, to move towards ever more sustainable production of shea butter.

An eco-designed Joli Rouge

This new generation of Joli Rouge illustrates the long-standing commitment of our brand to an ever more responsible beauty. Thanks to a refillable packaging made in France, our 3 luminous cases contain around 20% recycled plastic.

Discover soon our Joli Rouge in our points of sale and on