Clarins Group presents its new corporate website
This showcase for our group reveals every facet of our purpose: “making life more beautiful, passing on a more beautiful planet”.
As the cornerstone of group communications, this new platform was designed with two requirements in mind: it provides a modern digital experience and invites our different audiences to enjoy an inspiring and immersive story.
To meet visitor expectations, we developed:
- An optimized digital experience: audience-centered paths thanks to a clear structure that promotes intuitive navigation, an immersive experience thanks to large visuals, and seamless paths, for example to transparently reach the jobs section.
- A bold visual and editorial identity: all while maintaining the strong identities of our Clarins and myBlend brands, our website creates a warm and elegant identity. Our editorial line feeds into our purpose and creates close ties with our audiences.
- Exclusive content: our website is filled with all new content—we’re inviting our audiences to learn more about the “real” Clarins and its employees in a transparent way that builds close relationships.
The site is available in English, French, Spanish, German and simplified Chinese.