Clarins partners with Eastman to promote a more circular economy
Article - 20.07.22

Clarins partners with Eastman to promote a more circular economy

In 2022, French President Emmanuel Macron and Eastman jointly announced Eastman’s investment project in France to build the largest molecular recycling facility in the world. Clarins, already an Eastman client, joins this project to go one step further in promoting a more circular economy. Clarins has signed a letter of intent with Eastman and its new facility, with the goal of improving both the recyclability and recycling of its packaging.

Eastman is an American company that operates internationally and is known for developing specialized recycling technology.  The company plans to invest up to $1 billion in a new plastic recycling facility in France which will create 1800 jobs (350 direct ones).  Eastman’s highly innovative polyester renewal technology will make it possible to recycle up to 160,000 metric tonnes of hard-to-treat plastic waste annually.

For Clarins, this is a new step toward a circular economy

Clarins has been carbon neutral since 2020 and has made a commitment to reducing emissions by 30% by 2025.  Within this same timeframe, 100% of product packaging will be recyclable and 50% of the components used will come from recycled material.

Clarins’ joint effort with Eastman will make it possible to take significant steps on the path to a resolutely circular economy:

  • A second life for packaging that, until now, has been difficult to recycle (for example, PET material with incorporated pumps);
  • the supply of recycled (AND recyclable) raw materials for packaging will be considerably increased.

100% Made in France

Eastman’s new facility in France will also reinforce Clarins’ Made in France logic and the ‘short circuit’ approach the company has favoured for years: products formulated and developed in France, with as many raw materials as possible coming from nearby sources.  The supply of recycled and recyclable material produced in France by Eastman is fully in line with Clarins’ approach, aimed at continuously reducing the company’s carbon footprint.

 “At Clarins, we believe that companies must work together to accelerate the transition to a circular economy. With this new facility, Eastman takes a significant step forward in the challenge to reduce plastic waste. Clarins has always been at the forefront of this approach so we are very proud to work closely with Eastman to continue to make our products better for the planet and for future generations.”

Virginie Courtin, Managing Director of the Clarins Group.