Clarins’ history starts in 1954 on rue Tronchet in Paris. In his beauty institute, Jacques Courtin-Clarins developed a massage oil with essential oils and slimming properties designed to increase the effectiveness of skin-firming massages. At the request of his customers, he decided to sell it. And that was the beginning of the relationship marked by trust and dialogue that continues to this day.
Supported by its founder’s motto – “Do more, do better and enjoy doing so” – the address in Paris has become an internationally renowned group, the world leader in cosmetics, skin care, make-up and fragrance, and a major fashion player.
At the close of 2015, the Clarins brand was ranked first for high-end face care products in Europe* and the Middle East, and body care products in the world**. Its anti-ageing expertise has been confirmed with its top 5 ranking in most Western European countries, the United States and China in this segment. It enjoys a growing reputation in Asia and Australia, where it is continuing to gain market share. In proof of this leadership position, at the end of 2014, Double Serum had become one of the top 10 best-selling specific skin care products worldwide. The make-up activity is pursuing accelerated growth. In Russia, Clarins is positioned in the top 10 best-selling make-up brands. Angel and Alien by Thierry Mugler shine in the top 10 best-selling perfumes in France, the United Kingdom, Germany and the United States, while Azzaro pour Homme is one of the best-selling fragrances in Brazil.
In 2008, Christian and Olivier Courtin-Clarins initiated a takeover bid following which the Clarins group was delisted from the Paris Stock Exchange. Going against the grain set by the market, the Courtin-Clarins brothers decided to go with a long-term vision. The group’s spirit of independence and sustainability were reaffirmed.
True to the philosophy of its founder, the Clarins group has its own Research and Development laboratories. Here, in three years and leveraging the wealth and resources of plants, a new product is developed. The group produces its skin care products and perfumes exclusively in France, and exports 90% worldwide.
The Beauty Division includes the Clarins and My Blend brands, as well as the Spa business. All fragrance brands (Thierry Mugler, Azzaro Parfums) are grouped under the Clarins Fragrance Group entity. In certain areas, the group also manages the distribution of other brands.
In 2010, Virginie, Claire, Jenna and Prisca Courtin-Clarins, the daughters of Christian and Olivier Courtin-Clarins, joined the group’s Supervisory Board. They embody both renewal and continuity.
In 2015, Virginie and Prisca Courtin-Clarins joined the group’s Board of Directors and thus left the supervisory board. They respectively hold the positions of Marketing & Communications Director for Mugler Fashion and Spa, My Blend & Retail Director.
* 2015 data concerning high-end face care products. Sources: France, Great Britain, Italy & Spain (NPD), Germany (IRI), Switzerland & The Netherlands (Nielsen).
** 2015 data concerning high-end body care products. Sources: US (NPD), Canada (CeRoy), France, Great Britain, Italy & Spain (NPD), Germany (IRI), Switzerland & The Netherlands (Nielsen), China, Hong Kong, Taiwan, South Korea, Japan (Beauté Research).