Double Serum, the anti-aging icon, celebrates its 40th birthday

40 years of boldness for a now legendary serum

1985. Serum was a relatively unknown product. Clarins launched one of the first serums on the market: Double Serum. Behind this innovative name lay a completely new, biomimetic dual formula, modeled on the skin’s hydrolipidic film. Double Serum was the very first serum to feature two phases, one hydrophilic, the other lipophilic, each isolated in its own bottle. This ingenious system made it possible to integrate all the active ingredients that the skin needs, whether water- or oil-soluble, into a single product, in an optimum concentration and with no risk of incompatibility. With its powerful active ingredients, it went far beyond a classic serum, establishing itself as the most complete anti-aging skincare product on the market. Even today, Double Serum is constantly reinventing and innovating.

40 years and 9 generations of continuous innovation

A visionary product, Double Serum is no exception to the rule of constant innovation and is “always improving”. 40 years after its creation, it’s now in its ninth version, allowing it to maintain its position as Clarins’ number 1 anti-aging serum. Today, Double Serum sells 1 bottle every 3 seconds* and has won no fewer than 480 awards since 1985**. Who can beat that?

*Global sales volume (internal data), Double Serum range, between 02/01/2024 and 12/31/2024

**Awards in the Beauty category, Double Serum range, worldwide since the 1^st generation in 1985

40 years of evolution punctuated by major advances

Each generation reflects a scientific breakthrough, a focus on consumer needs and ever-improving performance. In addition to its avant-garde double bottle and nature-inspired dual texture that combines comfort and lightness, each generation is based on a strict selection of the most powerful plant extracts for visible results, all while caring for your skin. Always ahead of its time and increasingly responsible, Double Serum pushes the boundaries of science and is now used by all generations and skin types, women and men alike.

A look back at four decades of this icon

• 1985 A pioneering formula, Double Serum, with its two glass bottles and two separate droppers, targets the skin’s five vital functions (hydration, nutrition, oxygenation, regeneration and protection).
• 1988 The formula evolves for improved action
• 1993 Marine and plant extracts are introduced for boosted antioxidant power
• 1996 The transparent 2-in-1 double-chamber bottle first appears
• 2002 The “BOOST + START” double action is launched to energize the skin and stimulate vital functions in a double opaque bottle
• 2007 A version designed for sensitive skin is released with an innovative double spray
• 2012 A new era begins with the “hydric + lipidic system”, blending oil and water into a single product for unrivaled anti-aging effectiveness
• 2017 Innovation is synonymous with sustainability: organic and responsibly sourced ingredients are integrated, the dispenser becomes adjustable, and the texture universal
• 2024 Double Serum goes even further: targeting not only chronological aging, but also epigenetic aging, ushering in a new chapter in the science of skin longevity The new eco-designed bottle contains even more ISCC recycled material (from mechanical recycling or ISCC in mass balance) and recyclable materials for a minimal carbon footprint

40 years of unrivaled effectiveness

Clinical and consumer tests, carried out on over 700 women of all ages, ethnicities and skin types, have proved highly encouraging.

After 2 weeks, a 21% increase in elasticity and 14% increase in firmness (clinical test on 32 women over 2 weeks).

After 4 weeks, a 25% increase in radiance (clinical test on 32 women over 4 weeks), a 20% reduction in wrinkles (clinical test on 32 women over 4 weeks, periocular wrinkles) and a 12% reduction in pores (clinical test on 50 women over 4 weeks).

40 years looking to the future

Double Serum is the true embodiment of Clarins’ philosophy, symbolizing its pioneering spirit, excellence in formulation and the ability of Research to constantly innovate.

Over the years, Double Serum has evolved into:

• 4 Double Serum formats

• 4 light texture Double Serum formats
• An eye version, Double Serum Eye, was launched in 2021, with a second generation to be released soon

Every year, the story is further enriched by ever bolder innovations, which are already in the pipeline for the next chapters in the Double Serum saga!

Double Serum, Clarins’ most complete anti-aging treatment.

Iconic for the last 40 years.