Beauty Coach



[[Clarins Malaysia]]

Ready to bring passion into your career?


A global leading skincare and make-up company, Clarins Group is the embodiment of a committed family history, with a fierce passion for innovation and spirit of independence. Its raison d’être is "making life more beautiful, passing on a more beautiful planet".


Operating in more than 150 countries, we are now the number one skincare company in Europe and are accelerating our development on all other continents, particularly in Asia and the Americas.


Because our 8,000 talents are unique, we are committed to promoting diversity in all its forms.


Do you want to help write the next chapter of our story? 


The Senior / Beauty Coach (SBC) is Clarins’ primary ambassador for continuing this legacy. She attends to customers, listens to their concerns, gives relevant beauty advice and cultivates trusting relationships with each of them. Therefore, an essential part of the SBC’s/BC’s role lies in her ability to communicate and bond with her customers in special moments of intimacy and sharing.  Every SBC /BC needs to listen closely to what the customer needs and give her advice about our products in a way that makes the customer feel special. 


Role and Area of Responsibilities


  1. Deliver Sales & KPI
  • Improve the ranking and/or grow faster than key competitors in the store to which she is assigned
    • Understand annual objectives and sales target for the store
    • Understand personal monthly sales target and initiate action to achieve them, with a focus on key products performance.
  • Understand Sales KPI, have basic SOP knowledge and believe in the brands structure where SBC needs to have good understanding on Sale KPI and the formulation as well as SOP in retail.
    • SBCs / BCs need to understand the important of Sales KPI such as Average per transaction, item per transaction, average unit retail and the basic understand of SOP.


  1. Customer Services
  • Deliver customer service as per Clarins standards
    • Compliance of Sales process with guidelines for all BCs of the store. Execute all aspects of Clarins’ Sales Process in order to offer the best experience to customers such as:
      • Skin Consultation and Skin Check
      • Arm Demo and Hand Demo
      • Skin Perfect Touch
      • Make up / touch up
    • Constantly follow and comply with the visual merchandising guidelines. In particular:-
      • Store area is clean and uncluttered 
      • Store glass table top, displays, floating bar, consultation tables & testers in working order and dust free
      • Displays, tester stands, animations table, light boxes, glorifiers, back/family wall displays, panels are updated with new launches on a timely basis
    • Uphold the image standards of Clarins by demonstrating required grooming standards
    • Proper handling of consumer complaints including reporting back to store manager
    • Have the basic knowledge of wrapping skills, following up skills and enjoy storytelling.


  • Lead the team of Beauty Coaches (BCs) – Only applicable to Senior BC
    • Manage BC duty roster, optimize numbers of BCs based on traffic, with validation by Retail Manager/Assistant Store Manager / Store Manager.
    • Coach BCs with focus on selling skills, sales KPI and customer service.
    • Support BC recruitment.
    • Run the Beauty Journey for new BCs and lead the 5 days open spa journey for new joiners.


  • Recruit new customers to Clarins
    • Constantly do recall and follow-up on active and in active customers
    • Participate in traffic stoppers and outpost activities as defined by monthly campaign guidelines and as assigned by chief Makeup Artist/store manager.
    • Makes sure prospects who come to the store feel welcome
    • Accurately collect customer contact details (in particular address and email) for back office follow up.


  • Drive loyalty and repeat purchase of existing customers
    • Introduce Club Clarins to every customer
    • Execute CRM action to bring customer back to store, such as 7-day recall for checking customer on product satisfaction, birthday calls and VIP calls
    • Encourage and drive Open Spa customer to Skin Spa treatment


         For Skin Spa SBC/BC

  • Skin Spa Service to Treatment
    • Skin Spa service to treatment Welcome and greet client to the Skin Spa (through the waiting area, the pre-treatment check list and refreshment)
    • Ensure the correct booking procedures are followed, in order to maximize occupancy.
    • Ensure the correct pre-treatment check is completed for every client (room tidied, necessary equipment and linen clean & ready, etc)


         For Open SPA SBC/BC Only

  • Open Spa Service to Treatment
    • Clean that all necessary product are in sufficient quantities and amount especially contain of mask and face oil.
    • Clean and tidy up the open spa area and prepare all the needs for the treatment such as comb, ear buds, mirror, towels etc…) & check the lighting and temperature.
    • Aware in health declaration form fill up the simplified format for each treatment visitation.


  1. Product, Inventory & Follow Up Skills
    • Participate in the store operation tasks as assigned, including but not limited to:
      • Stock management of retail products, tester, limited edition, samples, mechanic and promotions, and seasonal set.
      • Keep abreast of competitors’ sales performance, ranking and key commercial activities in the store administrative tasks related to the redemption program management (e.g. contacting customers follow up of rewards etc.).
      • Easy to adapt into selling by franchise and believe in the importance of healthy stock mix management.


  • Have the basic knowledge on selling product by franchise and study the Product KPI and personal sales report
    • Have a basic knowledge on total franchise for the brands such as Double Serum, Whitening, Body, Hydration, Anti-Ageing etc and able to convert sales from these franchise including make up.
    • Good in tracking own personal sales KPI and also study the own sales trend and able to plan and share to the Manager.

If you have a curious mind, a thirst to go further and the drive to boldly take on new challenges, join us.


At Clarins Group, we believe in making life more beautiful for our employees and our customers. Inclusion and diversity are firmly grounded in our core values, which are part of our DNA. We strive to achieve inclusiveness and we foster an equal-opportunity culture where everyone can reach their full potential and do their best work. We welcome applications from all backgrounds. 


To learn more about our group and our commitments to people and the planet, visit

Beauty Coach
  • 商业和零售销售
  • Selangor, Malaysia
  • 无固定期限
  • 15 Mar 2023