Introducing Clarins’ first-ever CSR Advocate: Arizona Muse
Article - 09.04.25

Introducing Clarins’ first-ever CSR Advocate: Arizona Muse

Corporate
At Clarins, our commitment to people and the planet is more than a promise — it's a founding value. As part of our ongoing journey toward greater sustainability, we are proud to announce Arizona Muse as our first-ever Global CSR Advocate.

Widely recognized as an international model and passionate earth activist, Arizona brings a powerful voice to the causes we hold dear: regenerative farming, soil health, and environmental stewardship. Through her work as the founder of DIRT, a charity focused on regenerative agriculture, Arizona has become a leading advocate for reshaping the way industries think about their environmental responsibilities.

In her new role with Clarins, Arizona will spotlight our CSR commitments — from responsible sourcing and transparency through our Clarins T.R.U.S.T. platform, to our pioneering efforts in regenerative agriculture. These values are already deeply embedded in our practices, and by 2030, we aim to grow one-third of the plants used in our formulas on our own land, using farming methods that restore and nourish the soil.

Arizona’s partnership with Clarins is more than symbolic — it is a natural alignment of shared convictions. As she puts it:

This feels like the kind of partnership I dreamed up. Clarins understands that true sustainability has to be built into the heart of a business.

Together with Arizona Muse, Clarins is inspiring change and paving the way toward a future that is more regenerative, more responsible, and more beautiful.

 

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