Manager – Paid Media, Asia Pacific

Ready to bring passion into your career?

 

A global leading skincare and make-up company, Clarins group is the embodiment of a committed family history, with a fierce passion for innovation and spirit of independence. Its raison d’être is "making life more beautiful, passing on a more beautiful planet".

 

Operating in more than 150 countries, we are now the number one skincare company in Europe and are accelerating our development on all other continents, particularly in Asia and the Americas.

 

Because our 8,000 talents are unique, we are committed to promoting diversity in all its forms.

 

Do you want to help write the next chapter of our story? We are looking for a Manager - Paid Media, Asia Pacific, based in Singapore.

 

THE ROLE:

 

1) LEAD APAC PAID MEDIA STRATEGY TO ACCELERATE BRAND AWARENESS, CONSIDERATION & SALES PERFORMANCE IN THE REGION

  • Define Full funnel Media strategy for Brand /Clarins.com for APAC:
    • Develop comprehensive full funnel paid media strategies aligned with business goals and target audience personas
    • Collaborate with internal teams to align paid media efforts with broader marketing initiatives and ensure consistent messaging across channels
    • Based on the Regional strategy, guide the markets on budget allocation & campaigns
    • Execute end to end campaign management including budget allocation, audience targeting, performance tracking and measure efficacy of our media tactics on Media KPIs
    • Monitor campaign performance and KPIs to identify opportunities for optimization and improvement
    • Work with markets to define testing roadmap and optimize
    • Lead JBP for the region with key media partners (Meta, Google…) in close collaboration with Marketing and E-commerce teams
    • Drive innovation, propose new initiatives to test new platforms and type of format
  • Media budget
    • Consolidate paid media budget and investment across APAC markets
    • Recommend optimizations in terms of investment strategy across initiatives to drive key results for Clarins on the main Product Pillars (P1) & always-on
  • Brand Marketing Strategy
    • Execute brand marketing strategies to increase brand awareness, affinity, and engagement among target audiences
    • Monitor brand health metrics, including awareness, perception, and sentiment, and develop strategies to address any gaps or opportunities for improvement
  • Acquisition/ retention strategy
    • Support local markets to improve their CPA campaigns & new customer acquisition goals; optimize user journey with various stakeholders to ensure efficient CPA & overall ROAS
    • Drive repeat purchases and keep existing customers engaged with close collaboration with EC & CRM 
  • Analysis and reporting
    • Analyze campaign results across full funnel regularly and report on key insights to inform future investment strategy and optimizations with close collaboration with Marketing
    • Support the development of media dashboard that reports on full funnel performance and pacing towards key results
    • Drive discussions with Global towards Analytics and attribution/conversion models

 

2) LEAD EFFECTIVELY THE MEDIA TEAMS (MARKETING & ECOMMERCE) AND AGENCIES TO EXECUTE WITH EXCELLENCE
Act as an internal consultant to support the Region & the markets thanks to dedicated support and framework

  • Guide the markets to budget and forecast between channels, tactics, campaigns to ensure we are achieving all media KPIs
  • Oversee media planning of full-funnel between different paid media channels (Online : Google, Meta, Yahoo, Naver, Line, Twitter, TikTok, Display, KOL/Celebrities, 3rd party Collaboration, Affiliates; Offline: Print, OOH, Offline Events)
  • Analyze campaign and creative performance to ensure agile optimizations
  • Supervise paid search strategy and implementation and brand/non-brand campaigns to ensure we are achieving our KPIs
  • Supervise with the transveral teams and markets keyword research, ad copywriting, and A/B testing to maximize ad performance and return on investment (ROI)
  • Drive local agencies to execute campaigns with excellence, optimize for efficiencies, and determine benchmarks for success
  • Support channel owners to execute campaigns by communicating activation details and creative/asset hand off with agencies
  • Manage testing roadmap for integration and launch of new platform features like PMax, TikTok Shop, etc. and special projects 
  • Provide POVs on new emerging partner offerings across media/affiliate off and online
  • Stay informed about industry trends, emerging technologies, and platform updates to inform strategy and drive innovation
  • Continuously evaluate and recommend new tools, technologies, and platforms to enhance campaign effectiveness and efficiency

 

3) LEAD MEDIA DATA ANALYTICS TO CULTIVATE A PERFORMANCE MINDSET

  • Ensure with the support of various teams proper dashboards are in place to drive media & content, educate & challenge markets and agencies
  • Evaluate tech stack to ensure we have adequate resources and that budget is allocated appropriately
  • Implement proper KPIs for all campaigns and support markets in analysing the performance of their campaigns
  • Collaborate closely with CRM to drive first party data strategy and identify opportunities to capture new data to enrich audiences (CDP…)
  • Analyse proactively Media KPI performance with full funnel approach and derived actionable recommendations to address specific pain points
  • Support markets in using global tools such as CDP, Media dahsboards and ensure the implementation of proper tracking

 

YOU HAVE:

  • Minimal Bachelor in business/digital/marketing or related field
  • 8-10 years of experience in a media role managing budgets/plans for paid search, media, affiliate, channels, and experience in Performance Marketing
  • Experience in developing and executing successful brand marketing campaigns that drive measurable results and impact
  • Strong strategic thinking and analytical skills, with the ability to translate consumer insights into actionable strategies and tactics
  • Ability to drive measurable results and achieving KPIs in paid media campaigns
  • Proficiency in digital advertising platforms and tools such as Google Ads, Facebook Business Manager, Google Analytics, etc
  • Excellent written and verbal communication skills with the ability to effectively communicate complex concepts to diverse stakeholders
  • Detail-oriented with strong organizational and time management skills
  • Creative thinker with a passion for innovation and experimentation, developing & managing scaled integrated, data-driven full funnel campaigns with a focus on driving online business growth 
  • Experience and hands on managing operations across budgeting, media planning, agency management, and reporting

 

WE HAVE:

  • Close to 70 years of expertise in beauty and spa, with the Clarins and myBlend brands
  • Unique products and innovative services 
  • A commitment to Social & Environmental Responsibility embedded in our raison d'être 
  • A caring and inclusive corporate culture 
  • Development and training opportunities
  • Attractive compensation and benefits 
  • A flexible work environment, with up to 2 days of remote working per week

 

If you have a curious mind, a thirst to go further and the drive to boldly take on new challenges, join us. 

 

At Clarins Group, we believe in making life more beautiful for our employees and our customers. Inclusion and diversity are firmly grounded in our core values, which are part of our DNA.  We strive to achieve inclusiveness and we foster an equal-opportunity culture where everyone can reach their full potential and do their best work. We welcome applications from all backgrounds. 

Manager – Paid Media, Asia Pacific
  • Digital, E-commerce & CRM
  • Singapore
  • Other
  • 24 4月 2024
Apply