[[SENIOR MANAGER, E-COMMERCE HK]]

Ready to bring passion into your career?

A global leading skincare and make-up company, Clarins Group is the embodiment of a committed family history, with a fierce passion for innovation and spirit of independence. Its raison d’être is "making life more beautiful, passing on a more beautiful planet".

Operating in more than 150 countries, we are now the number one skincare company in Europe and are accelerating our development on all other continents, particularly in Asia and the Americas.

Because our 8,000 talents are unique, we are committed to promoting diversity in all its forms.

Do you want to help write the next chapter of our story? 

What you’ll do:

E-Commerce Strategy & Operations

• Develop and implement strategies to drive online revenue, market share, and customer loyalty.
• Oversee website content and ensure alignment with brand messaging and marketing campaigns.
• Optimize the online customer journey to improve navigation, checkout processes, and user experience.
• Own E-commerce A&P (media, sampling, packaging etc. investments) and P&L for HK, focusing on driving revenue target and main on-site KPIs (traffic, conversion, AOV..)

Digital Marketing

• Manage digital campaigns (SEO, SEM, paid social, email) to drive traffic, engagement, and ROI.
• Lead CRM initiatives to enhance customer retention through personalized campaigns.
• Collaborate with agencies and vendors to apply industry best practices and innovative approaches.

Data Analysis & Optimization

• Use analytics tools to track performance, identify trends, and refine strategies.
• Conduct A/B testing to optimize campaigns and site performance.
• Provide actionable insights through detailed performance reporting.

Technology & Platform Management

• Ensure the e-commerce platform operates efficiently, resolving any technical issues promptly.
• Oversee integrations with third-party tools and implement platform enhancements.
• Drive UX/UI improvements to elevate the overall shopping experience.

Budget Management

• Plan, monitor, and manage budgets to achieve financial targets efficiently.

What you have:

Experience & Leadership

• Years of Experience: 8–12 years in e-commerce or digital marketing.
• Success Metrics: Proven track record in driving growth and leading cross-functional teams.

Technical Expertise

• E-commerce Platforms: Proficiency in platforms such as Salesforce Commerce Cloud and Shopify.
• Analytics Tools: Skilled in using Google Analytics and Tableau for data analysis.

Strategic & Analytical Skills

• Data-Driven Decision Making: Ability to analyse metrics and adapt strategies based on industry trends.
• Strategic Vision: Strong strategic thinking to navigate market changes effectively.

Customer-Centric Mindset

• UX/UI Improvements: Focus on enhancing customer experiences through design enhancements.
• Personalised Marketing: Implement innovative solutions to tailor customer interactions.

Communication & Budget Management

• Communication Skills: Excellent verbal and written communication abilities.
• Budget Management: Experience in managing budgets to meet financial and operational targets.

Knowledge of Acquisition Platforms

• Platforms: Familiarity with key acquisition platforms including Google, Facebook, YouTube, and Instagram.
• Analytics Tools: Knowledge of analytics tools like Google Analytics, Omniture, and Tag Management Systems.

SEO Knowledge

• Search Engine Optimization: Understanding of SEO best practices to improve online visibility.

Project Management Experience

• Software Proficiency: Previous use of project/task management software systems.
• Agile Methodology: Familiarity with Agile tools such as Confluence, JIRA, or Wiki is a plus.

If you have a curious mind, a thirst to go further and the drive to boldly take on new challenges, join us.

At Clarins Group, we believe in making life more beautiful for our employees and our customers. Inclusion and diversity are firmly grounded in our core values, which are part of our DNA. We strive to achieve inclusiveness and we foster an equal-opportunity culture where everyone can reach their full potential and do their best work. We welcome applications from all backgrounds. 

To learn more about our group and our commitments to people and the planet, visit www.groupeclarins.com