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Clarins is reinventing its stores

The first two new-generation Clarins stores have opened: the first address in Hong Kong in November 2016, followed by Philadelphia in February 2017.
“This new store shows our desire to put our customers at the heart of everything we do and our desire to listen to them, advise them and pamper them better,” states Natalie Bader, President of the Clarins Brand.
A new customized manual diagnosis, coaching on skin care and make-up application methods, along with suggested ready-to-use looks will be available to customers for instant beauty results. Clarins is committed to offering advice based on its uncontested skin care expertise and institute experience gained over the past 60 years.
Around the traditional shelving, the products are displayed to highlight what makes the brand different, encourage customers to try them, and meet the current needs. When it comes to services, Clarins is making life simpler with the introduction of a dedicated travel area where customers can customize their essentials bag, along with a gift personalization space, not forgetting its unmissable samples wall.
To complement its Skin Care treatment rooms, for customers in a hurry who don’t have time to spend an hour at the Skin Spa, Clarins has introduced an original Open Spa concept at the heart of the store: a range of short Facials, including a bespoke skin diagnosis, for an instant beauty boost and feeling of well-being.
“Clarins has huge ambitions for this retail project by 2020. We are a 100% family-run group and we also want to be completely free in the expression of our brand and its values,” concludes Prisca Courtin-Clarins, Spa, My Blend and Retail Director.
The next openings will be in Shanghai and Paris.