Manager – Consumer Business Intelligence and Pricing, Global Travel Retail

Ready to bring passion into your career?

 

A global leading skincare and make-up company, Clarins group is the embodiment of a committed family history, with a fierce passion for innovation and spirit of independence. Its raison d’être is "making life more beautiful, passing on a more beautiful planet".

 

Operating in more than 150 countries, we are now the number one skincare company in Europe and are accelerating our development on all other continents, particularly in Asia and the Americas.

 

Because our 8,000 talents are unique, we are committed to promoting diversity in all its forms.

 

Do you want to help write the next chapter of our story? We are looking for a Manager - Consumer Business Intelligence and Pricing, Global Travel Retail, based in Singapore.

 

THE ROLE:

 

We are seeking a visionary and strategic Global Consumer Business Intelligence Manager & Pricing (CBIP) Manager to lead our consumer insights, pricing strategies, and shape the future growth opportunities within the beauty travel retail industry on a global scale. This position will be the Architect of performance dashboard visualization and will be pivotal to support the organization in driving key analysis on category, Clarins sell-out and competitors’, shopper/travellers insights and pricing to shape the strategy for our company's global travel retail channel. 

 

CATEGORY & CHANNEL ANALYSIS

 

The CBIP manager is the guardian of the business data management hub (Sell-Out, Traffic, FX, Categories, Competition, Channels performance etc.) building performance dashboards and providing strategic insights to the GTR management in view of identifying evolving category and shopper patterns to stay relevant to the long-term business plan.

 

  • Category analysis and recommendation:
    • In collaboration with the Travel Retail Global Marketing Director as well as Finance teams (regional hubs and global travel retail), develop and execute a comprehensive category analysis across regions in TR, to identify growth opportunities (by axis, by need states, by format)
  • Travel retail industry statistics: 
    • Monitor and analyze trends on a global scale, identifying emerging opportunities and challenges to inform market entry and expansion strategies for budget planning purposes
    • Provide monthly updates and inputs for GTR marketing reviews
  • Sell out tracking and analysis: 

    • Liaise with GTR Finance to leverage on existing internal tools such as Cognos, Qliksense, DMP (Forecast tool), etc. to build relevant reports

    • Support and coordinate across Travel Retail hubs to input itemized sell out monthly in Cognos internal database (review the quality of the data)

  • Ad-hoc analysis/reports:

    • Provide in depth analysis to shape strategy on certain categories or channels or regions (Makeup, TREX, Body)

  • Competition analysis:

    • Conduct thorough competition analysis on a global scale, benchmarking Clarins against industry leaders to validate coherence of growth trends and identify areas for differentiation

    • Provide competitor overviews (monthly, quarterly) in Travel Retail (new launches/TREX/Large-scale campaigns)

 

INTEGRATED DOMESTIC/TRAVEL RETAIL BUSINESS PERFORMANCE 

 

The CBIP manager integrates all domestic markets performance analysis (sell out, market shares) to assess the coherence of Clarins key franchise growth trends and market shares in Travel Retail. He/she also ensures Travel Retail leverages local growth opportunities to maximise performances in alignment with Local Markets best practices.

 

  • Support on shaping overall portfolio mix strategy for Clarins in Travel Retail by identifying Brand/Market/Traveller/Franchise combination
  • Monitor long term weight of business and growth of each Clarins franchise to have coherent and integrated Business Plans with domestic markets
  • Support the Global Travel Retail team in articulating key reasons of prioritizing/de-prioritizing key franchises based on a thorough understanding of domestic business plans and travel retail trends (passenger mix, pricing/format gaps or opportunities)

 

SHOPPER & TRAVELLER INSIGHTS

 

Become the key point of content to on the travel retail shopper comprehension. Get a good understanding of drivers and barriers to purchase and preferences to better shape brand activations and travel retail exclusive and promotional offers, per key nationality and per axis (makeup, skincare).

 

  • Analyze shopper insights related to travel retail industry across hubs/nationalities and lead shopper studies when needed based on specific needs (understanding of specific axis/categories)
  • Utilize shopper insights to understand consumer behavior and preferences in diverse geographical regions, tailoring marketing strategies, product offerings, and pricing strategies accordingly
  • Track traveler trends across regions and monitor major growth/changes (top routes, top airports, top nationalities) linking these evolutions to industry external forces to anticipate demand changes

 

PRICE MANAGEMENT

 

Be the architect of the global travel retail price monitoring tool to track relevance of Clarins key franchise/sku pricing versus other TR key airports and domestic markets. Support in optimizing pricing for our key products to ensure sustainable growth.

 

  • Design global pricing dashboard for Travel retail per market/key airport
  • Share monthly updates to the GTR and Domestic communities
  • Promotional analysis for major campaigns (cost of promotion, ROI, competitiveness vs. competition and improvement needed)
  • Ad hoc pricing analysis upon request

 

YOU HAVE:

  • Minimum Bachelor's Degree in Marketing/Business Administration/ Economics/ Statistics or equivalent
  • Minimum of 5 years of experience, multiple regional exposure required
  • Preferred experience working with Marketing Research agency, Consulting Company or as Business analysist in the Beauty/FMCG industry
  • Proficiency in Chinese is a plus
  • Adaptable and agile in his/her approach to consumer insights, pricing strategies, and overall business planning, with a curious mindset
  • Strong project management capabilities, detail-oriented and highly organized while able to priorities and get things done
  • Self-starter with sense of ownership, positive, enthusiastic with a collaborative mindset 
  • Strong team player and service minded federating cross-functional departments and navigate in a highly matrixed global organization
  • Excellent communication skills, able to lead and drive with influence while engaging with different cultures and typologies of stakeholders
  • Ability to embrace multiple data sources should they be external (GenerationResearch, Beauty Research, shopper insights reports) or Internal sell-out data and forecast using the company tools (DMP/Budgeting tools (Cognos))
     

WE HAVE:

  • Close to 70 years of expertise in beauty and spa, with the Clarins and myBlend brands
  • Unique products and innovative services 
  • A commitment to Social & Environmental Responsibility embedded in our raison d'être 
  • A caring and inclusive corporate culture 
  • Development and training opportunities
  • Attractive compensation and benefits 
  • A flexible work environment, with up to 2 days of remote working per week
     

If you have a curious mind, a thirst to go further and the drive to boldly take on new challenges, join us. 

 

At Clarins Group, we believe in making life more beautiful for our employees and our customers. Inclusion and diversity are firmly grounded in our core values, which are part of our DNA.  We strive to achieve inclusiveness and we foster an equal-opportunity culture where everyone can reach their full potential and do their best work. We welcome applications from all backgrounds. 
 

To learn more about our group and our commitments to people and the planet, visit www.groupeclarins.com.

Manager – Consumer Business Intelligence and Pricing, Global Travel Retail
  • Marketing und Kommunikation
  • Singapore, Singapore
  • Unbefristet
  • 17 May 2024
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