« We do not do anything that is not useful for cosmetics. »
 
With these words, Jacques Courtin-Clarins dictated the Clarins roadmap in 1976. And even today, some products stand out in the history of the Group through their incredible longevity. They are at the heart of the ongoing innovative process.
 
Extra-Firming, for example, has been helping women battle wrinkles and loss of facial skin firmness for more than thirty years. Since its launch in 1978, the formula has been enriched according to the new findings of the Clarins laboratories. In 1995, two active ingredients reinforced its regenerative effect through their neuroprotective action. They were followed in 2012 by four other active ingredients that this time targeted firmness links.
 
This approach, unique to the Clarins group, wants the formulas developed by the laboratories to be constantly improved. It is this innovation and discovery of new active ingredients that dictate the evolution of the skincare ranges. Ongoing innovation and novelty takes precedence for the company: a philosophy that is found in many products such as the Body Fit product, a successor of the first anti-cellulite gel from 1966.