Developing formulas based on customer comments, collecting their confessions, listening to them...  Clarins was the first brand – and for a long time was the only one – to slip small cards into product boxes to collect customer opinions and testimonials. Through their handwritten messages, customers influenced the destiny of their favorite products. This exchange allowed them to participate in the history of the brand for the first time, before the Internet and the concept of interactivity. And this is how an uninterrupted dialog began between Clarins and women.
 
Today, this special relationship between women, their products and Clarins is part of its identity. The conversation continues online as well, where women from around the world can share any opinions on the products.