For the Clarins group, fair trade consists in paying producers a fair price in developing countries and including a sum intended to fund social or economic development projects in the price of its ingredient purchases.Through this philosophy, the Clarins group has been able to open two classrooms in a secondary school in Bembary, Madagascar, where the Clarins brand primarily procures kalanchoe and harungana.
 
Extremely concerned about the impact of its activities on the environment, the group undertakes not to use plants that are becoming scarce and to follow international directives intended to protect the environment, including the Rio Convention and the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES).
 
The group also pays particular attention to environmental and social criteria when choosing its suppliers, who must comply with a demanding responsible charter.